Has anyone driven or observed one in the wild?
I mean, it’s everywhere, and it’s not just targeted advertisements; Prologue is advertised prominently in my town, during the NHL National Finals broadcast, and throughout the Olympics national broadcast.
I’m not really sure what the strategy is here; do they think this will be their best-selling item? I mistook it for a Chevy with a new name.
It sounds like you’re referring to the Honda Prologue, Honda’s upcoming all-electric SUV, which has been getting a lot of attention in advertising. The strategy behind this heavy promotion is likely aimed at making a strong impact in the growing electric vehicle market. By showcasing it prominently during high-profile events like the NHL Finals and the Olympics, Honda is trying to build brand recognition and generate excitement around their new EV offering. The Prologue is positioned as a significant step in Honda’s electric vehicle lineup, and the extensive marketing is probably intended to establish it as a major player in the EV market. If you’ve seen it being advertised everywhere, it’s likely because Honda sees it as a crucial model for their future growth and wants to ensure it stands out in a competitive market.
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